HLT can lead or advise through the entire development process from conceptualization, feasibility, design, contract negotiation and construction through to opening. We offer:

• Extensive experience with complex projects
• The ability to plan and “optimize” mixed-use project elements
• Familiarity with most brand design standards and contract terms
• Senior-level relationships at major brand and management companies
• Ability to negotiate the business terms of relevant agreements

We provide objective guidance—at the organization and/or enterprise level—by understanding the real issue(s) and identifying desired outcomes through:

• Market assessments
• Market entry strategies
• Business case analysis
• Business plan preparation
• Market positioning/repositioning
• Competitive intelligence

HLT has a 10-year partnership with the Convention Centres of Canada to collect, analyze and disseminate (confidentially) operating data from Canada’s 19 largest convention centres. This “trusted advisor” status reflects HLT’s ability to understand convention venue operations and provide follow-on support.

Individually, HLT counts Canada’s ten busiest convention venues as long-standing clients.

HLT’s proven operations skillsets have been applied in:

• Market positioning/repositioning
• Staffing rationalization
• Use of non-gaming amenities
• Regulatory compliance
• Loyalty program audits
• Financial benchmarking

HLT assists public- and private-sector interests plan for the future through:

• Consumer needs assessments
• Product-market gap analysis
• Project feasibility
• Business case preparation

Integration of the sales and marketing plans of a convention centre and the relevant destination marketing organization is vital to success. HLT helps by:

• Defining and quantifying target markets
• Identifying sales and marketing strategies
• Facilitating integration of sales and marketing plans
• Quantifying marketing budgets

HLT has developed a reputation for effectively boosting top-line revenue through:

• Yield and pricing analysis
• Analyzing sales team structures and effectiveness
• Identifying data needs and analytical tools
• Managing distribution channels
• Developing an overall revenue management strategy

HLT can lead or advise through the entire expansion process including:

• Market substantiation
• Competitive analysis
• Defining space needs
• Business case development
• Quantifying economic impact
• Communication strategy
• Creating funding strategies